WWF's mission is to stop the degradation of our planet's natural environment, and build a future in which humans live in harmony with nature.
In order to achieve this mission, WWF focuses its efforts on two broad areas:
The first, is to ensure that the earth's web of life - biodiversity - stays healthy and vibrant for generations to come. We are strategically focusing on conserving critical places and critical species that are particularly important for the conservation of our earth's rich biodiversity.
The second, is to reduce the negative impacts of human activity - our ecological footprint. We are working to ensure that the natural resources required for life -land, water, air - are managed sustainably and equitably.
What is WWF?
WWF is one of the world's largest conservation organizations.
It was conceived on the 29th April 1961.
Its first office opened in September 1961 in the Swiss town of Morges.
The central secretariat for the network - called WWF International - is now located in Gland, Switzerland (organizational structure)
WWF is an independent foundation registered under Swiss law.
The organization has offices in more than 80 countries around the world.
It employs around 6,200 full time staff
...and values the support of more than 5 million people.
Over the 50 years since it was founded, WWF has invested around US$11.5 billion in more than 13,000 projects